S. Tamer Cavusgil Award


Yuliya Strizhakova and Robin A. Coulter have won this AMA award for their 2015 paper in the Journal of International Marketing

2015 S. Tamer Cavusgil Award

Each year, the Editorial Board of Journal of International Marketing honors the author(s) of one of the articles published with the S. Tamer Cavusgil Award, which was established in 1998. This year’s award recognizes the article published in 2015 that has made the most significant contribution to the advancement of the practice of international marketing management.

The Editorial Board of the Journal, in conjunction with the award committee, comprising Editor in Chief Constantine Katsikeas (Chair, University of Leeds), Dana L. Alden (University of Hawai‘i at Manoa), and S. Tamer Cavusgil (Georgia State University), has selected the following recipients and article for the 2015 S. Tamer Cavusgil Award:

Drivers of Local Relative to Global Brand Purchases: A Contingency Approach
Yuliya Strizhakova and Robin A. Coulter
Vol. 23, No. 1

  • Yuliya Strizhakova is an Assistant Professor of Marketing, Rutgers University.
  • Robin A. Coulter is a Professor, Marketing Department, University of Connecticut

The Journal of International Marketing honors the recipients with a cash award and a special plaque, presented at the annual Summer AMA conference.

The Editor thanks the members of the Editorial Board and the award committee for taking the time to participate in this important aspect of the Journal of International Marketing, which recognizes authors’ outstanding scholarly contributions.

The award is named in honor of Professor S. Tamer Cavusgil, Fuller E. Callaway Professorial Chair and Executive Director of the Center for International Business Education and Research (CIBER) at Georgia State University. Professor Cavusgil specializes in international marketing strategy, early internationalization, and emerging markets. He is the author of several books and more than 170 refereed articles. Cavusgil served as the inaugural Editor in Chief of the Journal of International Marketing, published by the American Marketing Association.