The AMA, Rebranded


The AMA has a new brand identity. Also, a profile of MPPC Co-Chair Brennan Davis, and more...

Marketing Academics Weekly: 2 June 2016

AMA Debuts Global Brand Identity
By: Adara Bowen
The AMA’s new brand identity and logo reflect the transformation of the organization.
Don’t miss the video!

Scholarly Insights: How to Balance Style and Substance in Product Design
By: Lance A Bettencourt, PhD
In the past decade, design has gone from a company activity to a strategic priority and a source of competitive advantage.
See More AMA Scholarly Insights| AMA’s digest of the latest findings from marketing’s top researchers.

Ready for the 2016 Marketing & Public Policy Conference? Hear from MPPC co-chair Brennan Davis in a new Profile from the Academy
Curated by: Matt Weingarden
Brennan Davis has been selected as the 2016 MASSIG Emerging Scholar. In addition to chairing the 2016 Marketing & Public Policy Conference with Beth Vallen, Davis is engaged with the Transformative Consumer Research conference.
Learn more about the 2016 Marketing & Public Policy Conference today.

AMA Strengthens Inclusivity in Next Generation of Marketers
By: Julie Schnidman Matt Weingarden
Since 2003, the AMA and AMA Foundation have awarded more than 60 scholarships/grants to students and professors from underrepresented backgrounds in the marketing profession.
See the AMAF produced video featuring numerous AMA Members!

Visit the AMA Academic Community for more community news and resources.