TOC: Mar Sci


Marketing Science, 35(3)

Editorial – Marketing Science and Big Data
Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser [Publisher] [Google Scholar]

Mining Brand Perceptions from Twitter Social Networks
Aron Culotta, Jennifer Cutler [Publisher] [Google Scholar]

A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing
Xiao Liu, Param Vir Singh, Kannan Srinivasan [Publisher] [Google Scholar]

Model-Based Purchase Predictions for Large Assortments
Bruno J.D. Jacobs, Bas Donkers, Dennis Fok [Publisher] [Google Scholar]

Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting
Michael Trusov, Liye Ma, Zainab Jamal [Publisher] [Google Scholar]

Scalable Rejection Sampling for Bayesian Hierarchical Models
Michael Braun, Paul Damien [Publisher] [Google Scholar]

Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning
Dongling Huang, Lan Luo [Publisher] [Google Scholar]

Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces
Joel Barajas, Ram Akella, Marius Holtan, Aaron Flores [Publisher] [Google Scholar]

A Video-Based Automated Recommender (VAR) System for Garments
Shasha Lu, Li Xiao, Min Ding [Publisher] [Google Scholar]

Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data
Daniel M. Ringel, Bernd Skiera [Publisher] [Google Scholar]