Editorial – Marketing Science and Big Data
–Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser [Publisher] [Google Scholar]

Mining Brand Perceptions from Twitter Social Networks
–Aron Culotta, Jennifer Cutler [Publisher] [Google Scholar]

A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing
–Xiao Liu, Param Vir Singh, Kannan Srinivasan [Publisher] [Google Scholar]

Model-Based Purchase Predictions for Large Assortments
–Bruno J.D. Jacobs, Bas Donkers, Dennis Fok [Publisher] [Google Scholar]

Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting
–Michael Trusov, Liye Ma, Zainab Jamal [Publisher] [Google Scholar]

Scalable Rejection Sampling for Bayesian Hierarchical Models
–Michael Braun, Paul Damien [Publisher] [Google Scholar]

Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning
–Dongling Huang, Lan Luo [Publisher] [Google Scholar]

Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces
–Joel Barajas, Ram Akella, Marius Holtan, Aaron Flores [Publisher] [Google Scholar]

A Video-Based Automated Recommender (VAR) System for Garments
–Shasha Lu, Li Xiao, Min Ding [Publisher] [Google Scholar]

Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data
–Daniel M. Ringel, Bernd Skiera [Publisher] [Google Scholar]

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