A Public Sector Marketing Model to Measure the Social and Environmental Values of Public Strategies: An Empirical Study on a Green Public Service
–Silke Boenigk & Mareike Möhlmann [Publisher] [Google Scholar]

A Hierarchy-of-Effects Approach to Designing a Social Marketing Game
–Rebekah Russell-Bennett, Cheryl Leo, Sharyn Rundle-Thiele & Judy Drennan [Publisher] [Google Scholar]

An Integrative Model of Alumni Loyalty—an Empirical Validation Among Graduates From German and Russian Universities
–Lilia Iskhakova, Andreas Hilbert & Stefan Hoffmann [Publisher] [Google Scholar]

Institutional Trust, Sector Confidence, and Charitable Giving
–Mark A. Hager & E. C. Hedberg [Publisher] [Google Scholar]