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The parent’s legacy: Firm founders and technological choice
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How fitting! The influence of fence-context fit on price discrimination fairness
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“Thinking” about business markets: A cognitive assessment of market awareness
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How long does the influence of organizational deviance have on innocent firms?
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Advancing theory and knowledge in the business-to-business branding literature
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Dynamic capabilities as a mediator linking international diversification and innovation performance of firms in an emerging economy
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Ethically minded consumer behavior: Scale review, development, and validation
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Senior management perceptions of aspirational groups: A study of the UK general insurance market
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The effect of structural alignment on choice-process satisfaction and preference formation: The moderating role of self-construal
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Do we need rules for “what’s mine is yours”? Governance in collaborative consumption communities
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Technological opinion leadership: The role of personal innovativeness, gadget love, and technological innovativeness
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The complex link of city reputation and city performance. Results for fsQCA analysis
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Observe, innovate, succeed: A learning perspective on innovation and the performance of entrepreneurial chefs
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Making tough decisions competently: Assessing the value of product portfolio planning methods, devil’s advocacy, group discussion, weighting priorities, and evidenced-based information
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Defining service innovation: A review and synthesis
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Creating high reliability organizations using mindfulness
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Geographical diversification as a predictor of MNC reputations in their home nations
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Customer relationship building: The role of brand attractiveness and consumer–brand identification
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Domestic institutional attributes as drivers of export performance in an emerging and transition economy
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Dimensions and contingent effects of variable compensation system changes
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Too much of a good thing: Board monitoring and R&D investments
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Configurational path to customer satisfaction and stickiness for a restaurant chain using fuzzy set qualitative comparative analysis
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An empirical assessment of the dynamic capabilities–performance relationship
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Special Section on Fostering a Trans-disciplinary Perspectives of Service Ecosystems

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Innovation in service ecosystems—Breaking, making, and maintaining institutionalized rules of resource integration
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The role of shared intentions in the emergence of service ecosystems
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Systemic principles of value co-creation: Synergetics of value and service ecosystems
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Evolution of a service ecosystem: Longitudinal evidence from multiple shared services centers based on the economies of worth framework
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Heteropathic versus homopathic resource integration and value co-creation in service ecosystems
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Actor engagement as a microfoundation for value co-creation
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Special section on Exploring Brand Identity, Meaning, Image, and Reputation (BIMIR) in Higher Education

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The role of brand attachment strength in higher education
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Brand meaning in higher education: Leaving the shallows via deep metaphors
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Brand management in higher education: The University Brand Personality Scale
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Social media interaction, the university brand and recruitment performance
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Brand ambidexterity and commitment in higher education: An exploratory study
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Higher education brand alliances: Investigating consumers’ dual-degree purchase intentions
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The added value of brand alliances in higher education
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Special section on Heresies and sacred cows in scholarly marketing publications

Heresies and sacred cows in scholarly marketing publications
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A multi-group analysis of online survey respondent data quality: Comparing a regular USA consumer panel to MTurk samples
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Debunking legendary beliefs about student samples in marketing research
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Selecting single items to measure doubly concrete constructs: A cautionary tale
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Research in reverse: Ad testing using an inductive consumer neuroscience approach
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Comparing reflective and formative measures: New insights from relevant simulations
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Auxiliary theories as translation mechanisms for measurement model specification
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Should we use single items? Better not
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