SHANKAR-SPIEGEL AWARD

The Shankar-Spiegel Award for “Best Dissertation Proposal in Direct/Interactive Marketing” will be awarded at the 2016 Marketing EDGE Direct/Interactive Marketing Research Summit in Los Angeles in October. The topics include, but are not limited to:

• Big data
• Consumer behavior
• Cross-channel, multichannel, omnichannel, marketing management
• Customer acquisition
• Customer relationship marketing
• Customer lifetime value
• Customer retention and frequency marketing
• Data mining Database marketing
• Direct marketing
• E-commerce
• Integrated marketing communications
• Interactive advertising
• Internet marketing
• Mobile marketing

Award Details: Marketing EDGE will award up to $6,000 ($3,000 to the winner(s); $1,500 to the Honorable Mention(s)) in financial assistance to be used for conducting the research and data collection to support their dissertation. Winning candidates will be assisted in gaining the cooperation of D/IM firms for data collection. All students who submit proposals will be given generous use of the Marketing EDGE Dataset Library.

Full information available at

http://mays.tamu.edu/phd-marketing/marketing-edge-shankar-spiegel-award/

 

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