TOC: Mar Intell Planning


Marketing Intelligence & Planning, 34(4)

Customer lifetime value determination based on RFM model
Fariba Safari, Narges Safari, and Gholam Ali Montazer

Communicating to culture audiences
Huong Le, Bridget Jones, Tandi Williams, and Sara Dolnicar

Playing games, receiving gifts, creating experiences and building brands
Sankalp Pratap, Agam Gupta, Arqum Mateen, and Kavita Mahto

Advertising implications and design of messages
Clare D’Souza and Richard Tay

The role of self-esteem, negative affect and normative influence in impulse buying
Nirmalya Bandyopadhyay

Linking prestige perception with consumption experience, loyalty, and WOM
Riza Casidy and Walter Wymer

Factors responsible behind political brand preference: an empirical study on Indian voters
Saikat Banerjee and Bibek Ray Chaudhuri