TOC: J Strat Mar


Journal of Strategic Marketing, 24(3/4)

Non-monetary social and network value: understanding the effects of non-paying customers in new media
Linda D. Hollebeek & Roderick J. Brodie [Publisher] [Google Scholar]

Nonmonetary customer value contributions in free e-services
Eva Anderl, Armin März & Jan H. Schumann [Publisher] [Google Scholar]

Capturing value from non-paying consumers’ engagement behaviours: field evidence and development of a theoretical model
Lars Groeger, Lara Moroko & Linda D. Hollebeek [Publisher] [Google Scholar]

Extending actor participation in value creation: an institutional view
Heiko Wieland, Kaisa Koskela-Huotari & Stephen L. Vargo [Publisher] [Google Scholar]

Monetary vs. nonmonetary prices: differences in product evaluations due to pricing strategies within mobile applications
John B. Dinsmore, Riley G. Dugan & Scott A. Wright [Publisher] [Google Scholar]

Engagement in online communities: implications for consumer price perceptions
Long T.V. Nguyen, Jodie Conduit, Vinh Nhat Lu & Sally Rao Hill [Publisher] [Google Scholar]

Social media engagement behaviour: a uses and gratifications perspective
Rebecca Dolan, Jodie Conduit, John Fahy & Steve Goodman [Publisher] [Google Scholar]

Relationship building through Facebook brand pages: the multifaceted roles of identification, satisfaction, and perceived relationship investment
Bastian Popp, Bradley Wilson, Chris Horbel & Herbert Woratschek [Publisher] [Google Scholar]

How online reviews create social network value: the role of feedback versus individual motivation
Shelby H. McIntyre, Edward F. McQuarrie & Ravi Shanmugam [Publisher] [Google Scholar]

How to engage customers in co-creation: customers’ motivations for collaborative innovation
Teresa Fernandes & Pedro Remelhe [Publisher] [Google Scholar]

Co-governance in the consumer engagement process: facilitating multi-beneficial value creation
Jimmie G. Röndell, David Sörhammar & Mikael Gidhagen [Publisher] [Google Scholar]