TOC: J Con Mar


Journal of Consumer Marketing, 33(3)

Locating and leveraging inside sources of consumer insights
Brian Wansink

How to present donations: the moderating role of numeracy in cause-related marketing
Janet Kleber, Arnd Florack, and Anja Chladek

Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers
Jonas Colliander, Magnus Söderlund, and Stefan Szugalski

Social media opinion sharing: beyond volume
Joseph Cabosky

Credibility of a peer endorser and advertising effectiveness
Juha Munnukka, Outi Uusitalo, and Hanna Toivonen

The customer is king: culture-based unintended consequences of modern marketing
Chang Soo Kim and Praveen Aggarwal

Guilt-free food consumption: one of your five ideologies a day
Paul Haynes and Stepan Podobsky

Ethical decision making in counterfeit purchase situations: the influence of moral awareness and moral emotions on moral judgment and purchase intentions
Luis F. Martinez and Dorothea S. Jaeger