JM Editor’s Perspective


The AMA introduces its Marketing Academics "mini-newsletter". We start off with an interview with VK, plus profiles of Leigh McAlister and Parsu, and more.

Marketing Academics Weekly: 20 May 2016

Editors’ Perspectives: V. Kumar on the Journal of Marketing
Curated by: Andy Seagram
V. Kumar, Editor-in-Chief of the Journal of Marketing,? sat down with the American Marketing Association at Winter AMA 2016 to share a his thoughts on impact and theory as well as scholarly publishing in general.
Also available: Editors’ Perspectives: David Stewart on the Journal of Public Policy & Marketing

Scholarly Insights: Should Companies Seek Growth by Aquiring Products or Brands?
By: Casey Newmeyer and Vanitha Swaminathan
A recent paper discusses the strategic implications for purchasing marketing assets such as products and brands.
See More AMA Scholarly Insights| AMA’s digest of the latest findings from marketing’s top researchers.

New Profiles from the Academy: Leigh McAlister and A. "Parsu" Parasuraman
Curated by: Matt Weingarden
Profiles from the Academy offer a peak into the lives of marketing scholars from across the community. The AMA hopes to feature profiles from a broad list of scholars includ AMA Fellows, award-winning authors, department heads and emerging leaders in the discipline.
Check the AMA Academic Community to see past Profiles from the Academy.

3 Marketing Profs in Poets and Quants 40 Under 40 Top MBA Faculty
Curated by: Matt Weingarden
Lauren Beitelspacher, Andrea Morales, and Carey K. Morewedge were included in Poets & Quants’ 2016 Honor Roll featuring 40 Outstanding MBA Professors under 40.
Read the full list at Poets and Quants

Visit the AMA Academic Community for more community news and resources.