TOC: Mar Theory


Marketing Theory, 16(2)

Marketing the ‘city of smells’
Victoria Henshaw, Dominic Medway, Gary Warnaby, and Chris Perkins [Publisher] [Google Scholar]

No joke: Understanding public sentiment toward selling and salespeople through cartoon analysis
Ria Wiid, Philip Stanley Grant, Adam J. Mills, and Leyland F. Pitt [Publisher] [Google Scholar]

Towards a service-dominant approach to social marketing
Nadina R. Luca, Sally Hibbert, and Ruth McDonald [Publisher] [Google Scholar]

Bias in the evaluation of research methods
Robert East [Publisher] [Google Scholar]

A blueprint for sustainability marketing: Defining its conceptual boundaries for progress
Weng Marc Lim [Publisher] [Google Scholar]


How to develop theory and keep our jobs’ The role of academic ‘gatherings’ in our theory development practice
Jaana Tähtinen, Annmarie Ryan, and Maria Holmlund [Publisher] [Google Scholar]

Forum for markets and marketing as a context for collaborative theorizing
Kaj Storbacka, Suvi Nenonen, and Roderick J. Brodie [Publisher] [Google Scholar]

Academic workshops: A place to let go?
Bernard Cova [Publisher] [Google Scholar]

Why bother? On the rewards of small-scale academic workshops
Susi Geiger and Hans Kjellberg [Publisher] [Google Scholar]

The Naples Forum on Service: Developing theory through the practices of a community
Evert Gummesson, Cristina Mele, and Francesco Polese [Publisher] [Google Scholar]

The NoRD as a community of practice in research
Maria Holmlund, Jaana T’htinen, and Annmarie Ryan [Publisher] [Google Scholar]

In more ways than one: The role of academic gatherings in theory building
Annmarie Ryan, Maria Holmlund, and Jaana T’htinen [Publisher] [Google Scholar]