http://www.emeraldinsight.com/toc/jbim/31/3

A design strategy for improving adaptive conjoint analysis
Ruben Huertas-Garcia, Juan Carlos Gázquez-Abad, and Santiago Forgas-Coll

The use of customer-centric philosophy in hotels to improve customer loyalty
Daniel Palacios-Marques, Maria Guijarro, and Agustin Carrilero

The central role of the reputation of country-of-origin firms in developing markets
Nadia Jiménez and Sonia San-Martin

Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Antonio Navarro-García, Marta Peris-Oritz, and Ramón Barrera-Barrera

Impact of B2C e-commerce codes of conduct on sales volume: lessons from the Spanish perspective
M. Dolores Gallego, Salvador Bueno, and David López-Jiménez

How does word of mouth affect customer satisfaction?
Wenhua Shi, Lingshu Tang, Xiaohang Zhang, Yu Gao, and Yameng Zhu

The effects of the crisis on marketing innovation: an application for Spain
Natalia Medrano and Cristina Olarte-Pascual

Improving new product development performance by risk management
Mehran Salavati, Milad Tuyserkani, Seyyede Anahita Mousavi, Nafiseh Falahi, and Farshid Abdi

The incidence of incentives for t-commerce acceptance: improving television as a distribution channel
Francisco-Javier Arroyo-Cañada and Jaime Gil-Lafuente

Business, industrial marketing and uncertainty
José M. Merigó, Anna M. Gil-Lafuente, and Jaime Gil-Lafuente

 

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