It is with pleasure that Taylor & Francis introduces the Top 20 cited articles in the last decade of the Journal of Marketing Theory and Practice, and provides their free availability via a virtual special issue.

 

CLICK HERE TO VIEW THE SPECIAL ISSUE FOR FREE UNTIL JUNE 30th! 

 

Once on that webpage, click on “To read the full introduction, please click here” and you will see the full article that was written by special issue guest editors about the Top 20.

 

The issue is guest edited by:

Andrew M. Farrell, University of Southampton

Joe F. Hair, Kennesaw State University
Michael J. Polonsky, Deakin University

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