JMTP Most Cited Articles
The 20 most cited articles in the last decade of the Journal of Marketing Theory and Practice are available for free; Deadline 30 Jun 2016
It is with pleasure that Taylor & Francis introduces the Top 20 cited articles in the last decade of the Journal of Marketing Theory and Practice, and provides their free availability via a virtual special issue.
Once on that webpage, click on “To read the full introduction, please click here” and you will see the full article that was written by special issue guest editors about the Top 20.
The issue is guest edited by:
Andrew M. Farrell, University of Southampton
Joe F. Hair, Kennesaw State University
Michael J. Polonsky, Deakin University