TOC: Mar Letters


Marketing Letters, 27(2)

Is there a negative relationship between the order-of-brand entry and market share?
Dean C. H. Wilkie & Lester W. Johnson

Consumer emotional intelligence and its effects on responses to transgressions
Hongmin Ahn, Yongjun Sung & Minette E. Drumwright

Aesthetic responses to prototypicality and uniqueness of product design
Steven J. Stanton, Janell D. Townsend & Wooseong Kang

Modeling the correct level of analysis in non-aggregated household panel data: A simulation approach
Andreas Lemmerer

Attention to social comparison information and brand avoidance behaviors
Eunjin (Anna) Kim, S. Ratneshwar, Erin Roesler & Tilottama Ghosh Chowdhury

Sounds that make you smile and share: a phonetic key to prosociality and engagement
Kevin M. Kniffin & Mitsuru Shimizu

Attributions of blame following a product-harm crisis depend on consumers’ attachment styles
Jodie Whelan & Niraj Dawar

How product–cause fit and donation quantifier interact in cause-related marketing (CRM) settings: evidence of the cue congruency effect
Neel Das, Abhijit Guha, Abhijit Biswas & Balaji Krishnan

Consumer reactions to round numbers in brand names
Kunter Gunasti & Timucin Ozcan

Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption
Maura L. Scott & Gergana Y. Nenkov

Connecting the dots: how personal need for structure produces false consumer pattern perceptions
Alexander Davidson & Michel Laroche

Better together: Trait competitiveness and competitive psychological climate as antecedents of salesperson organizational commitment and sales performance
Wyatt A. Schrock, Douglas E. Hughes, Frank Q. Fu, Keith A. Richards & Eli Jones

The role of emotions in decision-making on employer brands: insights from functional magnetic resonance imaging (fMRI)
Linn Viktoria Rampl, Christian Opitz, Isabell M. Welpe & Peter Kenning

Attack and defend: the role of targeting in a distribution channel
Jianqiang Zhang, Zhuping Liu & Weijun Zhong

The influence of hedonic versus utilitarian consumption situations on the compromise effect
Sungeun (Ange) Kim & Jungkeun Kim

The multicollinearity illusion in moderated regression analysis
David Disatnik & Liron Sivan

Retraction Note

Retraction Note to: Why money meanings matter in decisions to donate time and money
Promothesh Chatterjee, Randall L. Rose & Jayati Sinha