TOC: J Strat Mar


Journal of Strategic Marketing, 24(2)

The first export order: a marketing innovation revisited
Dave Crick & James Crick [Publisher] [Google Scholar]

Brand wars: consumer–brand engagement beyond client–agency fights
Rossella Gambetti, Silvia Biraghi, Don E. Schultz & Guendalina Graffigna [Publisher] [Google Scholar]

Marketing strategy in emerging markets: a conceptual framework
Vasant V Bang, Sharad L Joshi & Monica C Singh [Publisher] [Google Scholar]

Towards sustainable supply management: requisite governance and resilience capabilities
Reham Eltantawy [Publisher] [Google Scholar]

Linking new product alliances to stock returns and risk
Sudha Mani [Publisher] [Google Scholar]

Value co-creation in industrial cities: a strategic source of competitive advantages
Rania B. Mostafa [Publisher] [Google Scholar]