TOC: J Mar Analytics


Journal of Marketing Analytics, 4(1)

One man’s path to marketing analytics
Paul D Berger [Publisher] [Google Scholar]

Aaker’s brand personality scale is not universal – Explanation and reasons for bikes in India
Vinod Kumar Bishnoi and Ajay Kumar [Publisher] [Google Scholar]

A two-step item response theory procedure for a better measurement of marketing constructs
Salim Moussa [Publisher] [Google Scholar]

Using vanishing tetrad test to examine multifaceted causal directionality
Luming Wang and Adam Finn [Publisher] [Google Scholar]