TOC: J Bus-to-Bus Mar


Journal of Business-to-Business Marketing, 23(1)

JBBM at 21: Theme Reflections One Year Later, with a Design View of B-to-B Marketing Field and Closing Tribute to David T. Wilson
Carlos M. Rodriguez [Publisher]

Managing Customer Relationships by Gender
Ching-I Teng & Han-Chung Huang [Publisher] [Google Scholar]

Formation of Reputation in Business Markets
Chunyan Xie Ph.D & Sven Haugland Ph.D [Publisher] [Google Scholar]

The Use of Accommodation in Buyer–Seller Relationships: Encouraging or Controlling Opportunism in Business Markets Middle-grounds
Fue Zeng, Ying Chen, Maggie Chuoyan Dong & Yunjia Chi [Publisher] [Google Scholar]

The Precursor Role of Cooperation, Coordination, and Relationship Assets in a Relationship Model
Janice M. Payan, Joe Hair, Göran Svensson, Svante Andersson & Gabriel Awuah [Publisher] [Google Scholar]

Book Review

The Accidental Scholar, by Jagdish N. Sheth with John Yow, Sage Publications, 2014
Roger A. Layton [Publisher]