TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 27(2)
Wanted: Contagious Gameday Staff. Testing the Effect of Smiling on Fan Responses
–Brian V. Larson, Ricard W. Jensen & Yawei Wang [Publisher] [Google Scholar]
Compensatory Solution: Can it Save a Company from a Service Failure?
–Trang P. Tran, Widyarso Roswinanto, Erlinda Nusron Yunus & Pepey Riawati Kurnia [Publisher] [Google Scholar]
A Quest for Service Quality in Higher Education: Empirical Evidence from Sri Lanka
–R. A. Chanaka Ushantha & P. A. P. Samantha Kumara [Publisher] [Google Scholar]
Differences in Advertising Strategies of Service Marketers: A Content Analysis
–Utkarsh, Harshit Maurya & Sanjay Medhavi [Publisher] [Google Scholar]
Customer Engagement and Loyalty: A Comparative Study Between Service Contexts
–Teresa Fernandes & Fabia Esteves [Publisher] [Google Scholar]