TOC: Services Mar Quart


Services Marketing Quarterly, 27(2)

Wanted: Contagious Gameday Staff. Testing the Effect of Smiling on Fan Responses
Brian V. Larson, Ricard W. Jensen & Yawei Wang [Publisher] [Google Scholar]

Compensatory Solution: Can it Save a Company from a Service Failure?
Trang P. Tran, Widyarso Roswinanto, Erlinda Nusron Yunus & Pepey Riawati Kurnia [Publisher] [Google Scholar]

A Quest for Service Quality in Higher Education: Empirical Evidence from Sri Lanka
R. A. Chanaka Ushantha & P. A. P. Samantha Kumara [Publisher] [Google Scholar]

Differences in Advertising Strategies of Service Marketers: A Content Analysis
Utkarsh, Harshit Maurya & Sanjay Medhavi [Publisher] [Google Scholar]

Customer Engagement and Loyalty: A Comparative Study Between Service Contexts
Teresa Fernandes & Fabia Esteves [Publisher] [Google Scholar]