TOC: J Mar Man


Journal of Marketing Management, 32(5/6)

Special Issue: Customer Engagement

Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Linda D. Hollebeek, Jodie Conduit & Roderick J. Brodie [Publisher] [Google Scholar]


Capturing consumer engagement: duality, dimensionality and measurement
Laurence Dessart, Cleopatra Veloutsou & Anna Morgan-Thomas [Publisher] [Google Scholar]

Evidence that user-generated content that produces engagement increases purchase behaviours
Edward C. Malthouse, Bobby J. Calder, Su Jung Kim & Mark Vandenbosch [Publisher] [Google Scholar]

The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media
Birgit Andrine Apenes Solem & Per Egil Pedersen [Publisher] [Google Scholar]

The customer engagement ecosystem
Ewa Maslowska, Edward C. Malthouse & Tom Collinger [Publisher] [Google Scholar]

Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement
Julia Marbach, Cristiana Raquel Lages & Daniel Nunan [Publisher] [Google Scholar]

Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?
Shuai Yang, Shan Lin, Jeffrey R. Carlson & William T. Ross Jr. [Publisher] [Google Scholar]

Antecedents of consumer brand engagement and brand loyalty
Civilai Leckie, Munyaradzi W. Nyadzayo & Lester W. Johnson [Publisher] [Google Scholar]


Brand marketing, big data and social innovation as future research directions for engagement
Bobby J. Calder, Edward C. Malthouse & Ewa Maslowska [Publisher] [Google Scholar]

Epilogue to the Special Issue and reflections on the future of engagement research
Linda D. Hollebeek, Jodie Conduit, Jill Sweeney, Geoffrey Soutar, Ingo O. Karpen, Wade Jarvis & Tom Chen [Publisher] [Google Scholar]