TOC: Mar Intell Planning


Marketing Intelligence & Pjanning, 34(2)

The dynamics of sport marketing
Vanessa Ratten

Coopetition at the sports marketing/entrepreneurship interface
Dave Crick and James M. Crick

Contesting competence
Timothy Marjoribanks and Karen Farquharson

An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Damian Gallagher, Christina O’Connor, and Audrey Gilmore

You’re getting sacked in the morning: managerial change in the English Premier League
Stuart William Flint, Daniel Plumley, and Robert Wilson

Tourism, ecotourism and sport tourism: the framework for certification
Satyendra Singh, Tapas R. Dash, and Irina Vashko

Re-branding the Nigerian Professional Football League: open play or dead ball?
Nnamdi O Madichie

Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry
Jonathan A. Jensen, Lane Wakefield, Joe B. Cobbs, and Brian A. Turner