TOC: J Adv
Introduction
Journal of Advertising, 45(2)
Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising
–Bartosz W. Wojdynski & Nathaniel J. Evans [Publisher] [Google Scholar]
Developing Persuasion Knowledge by Teaching Advertising Literacy in Primary School
–Michelle R. Nelson [Publisher] [Google Scholar]
Young Adolescents and Advertising on Social Network Games: A Structural Equation Model of Perceived Parental Media Mediation, Advertising Literacy, and Behavioral Intention
–Ini Vanwesenbeeck, Michel Walrave & Koen Ponnet [Publisher] [Google Scholar]
Don’t Distract Me When I’m Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition
–Robert Angell, Matthew Gorton, Johannes Sauer, Paul Bottomley & John White [Publisher] [Google Scholar]
Taming the Blame Game: Using Promotion Programs to Counter Product-Harm Crises
–Yi Xie & Hean Tat Keh [Publisher] [Google Scholar]
The Role of Attachment Style in Shaping Consumer Preferences for Products Shown in Advertisements that Depict Consensus Claims
–Meredith E. David [Publisher] [Google Scholar]
Calling It Out: The Impact of National Identity on Consumer Response to Ads With a Patriotic Theme
–Jinnie Jinyoung Yoo & Wei-Na Lee [Publisher] [Google Scholar]
Scarcity Appeals in Advertising: The Moderating Role of Expectation of Scarcity
–Ashesh Mukherjee & Seung Yun Lee [Publisher] [Google Scholar] Invited Article Series: Learning from the Past, Looking to the Future
Research and Publishing in the Journal of Advertising: Making Theory Relevant
–Marla B. Royne (Stafford) [Publisher] [Google Scholar]