TOC: J Adv


Journal of Advertising, 45(2)

Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising
Bartosz W. Wojdynski & Nathaniel J. Evans [Publisher] [Google Scholar]

Developing Persuasion Knowledge by Teaching Advertising Literacy in Primary School
Michelle R. Nelson [Publisher] [Google Scholar]

Young Adolescents and Advertising on Social Network Games: A Structural Equation Model of Perceived Parental Media Mediation, Advertising Literacy, and Behavioral Intention
Ini Vanwesenbeeck, Michel Walrave & Koen Ponnet [Publisher] [Google Scholar]

Don’t Distract Me When I’m Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition
Robert Angell, Matthew Gorton, Johannes Sauer, Paul Bottomley & John White [Publisher] [Google Scholar]

Taming the Blame Game: Using Promotion Programs to Counter Product-Harm Crises
Yi Xie & Hean Tat Keh [Publisher] [Google Scholar]

The Role of Attachment Style in Shaping Consumer Preferences for Products Shown in Advertisements that Depict Consensus Claims
Meredith E. David [Publisher] [Google Scholar]

Calling It Out: The Impact of National Identity on Consumer Response to Ads With a Patriotic Theme
Jinnie Jinyoung Yoo & Wei-Na Lee [Publisher] [Google Scholar]

Scarcity Appeals in Advertising: The Moderating Role of Expectation of Scarcity
Ashesh Mukherjee & Seung Yun Lee [Publisher] [Google Scholar] Invited Article Series: Learning from the Past, Looking to the Future

Research and Publishing in the Journal of Advertising: Making Theory Relevant
Marla B. Royne (Stafford) [Publisher] [Google Scholar]