Innovative Excellence in Mar Ed


AMA Teaching and Learning SIG calls for nominations for Pearson Prentice Hall?s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education; Deadline 1 May 2016


Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education

Submission Deadline: May 1, 2016

The Teaching and Learning Special Interest Group, in partnership with Pearson Prentice Hall and Michael Solomon, Greg Marshall, and Elnora Stuart (authors of Marketing: Real People, Real Choices), conducts a competition to recognize innovative excellence in marketing education. This competition provides a forum for outstanding teachers to share their classroom innovations with colleagues from around the world.

The annual winner of the Pearson Prentice Hall Solomon-Marshall-Stuart Award is honored as part of a special session at the Summer Marketing Educator’s conference, receiving a plaque and a $1,500 check from Pearson Prentice Hall. The competition is open to any full-time marketing educator who is also a member of the American Marketing Association (AMA).

Examples of innovative excellence in marketing education may include classroom and course management innovations (new curricula or course strategy) and/or innovative pedagogical approaches. The application should offer contextual information to help adjudicators understand how the approach, strategies, or practices are innovative. In previous years, adjudicators for this award have adopted a broad interpretation of teaching and learning innovation. Information about recent winners is available on the AMA TLSIG website.

Please note that this is an individual award and not an innovation award based on a project created by multiple faculty members. The award is not restricted to any particular marketing course.

Submissions will be reviewed by a panel of judges who will evaluate the applications and select the winner. The winner is required to register for the AMA Summer 2016 Educators’ Conference and make a presentation at the conference.

All applications shall be submitted electronically to Professor Elizabeth Wilson, AMA Teaching and Learning SIG chair, at The submission should include the following items (please send them as a package and not separately):

Cover Page: The cover page should include the name of the applicant and all contact information, including the applicant’s name, AMA membership number, academic title/rank, institution, address, phone numbers, and e-mail address.

Description of the Innovation

  1. Explain the problem or opportunity the innovation addresses, provide a brief description of the innovation, and why the innovation is relevant to marketing or to the marketing course objectives.
  2. Provide the specific details about the innovation itself (in no particular order):
    1. What is the process and/or timeline for delivering your innovation?
    2. What stimuli or explanations do you provide students? (please include examples as exhibits)
    3. If applicable, what deliverables or actions do the students take?
    4. What, if any, are the costs (e.g., physical, financial) for this innovation?
  3. Explain what is unique or special about your innovation. Please also address how the innovation solves the problem discussed in item 1 above.
  4. Report how you assess/measure the innovation’s effectiveness either in addressing the problem (from question 1) and/or affecting student outcomes (if applicable, please include and outside sources of evaluation such as a peer evaluation, letter from chair or dean, or outside business impacted by your innovation, etc.)
  5. Discuss the challenges or obstacles you face when using the innovation and how one might deal with them. Are there any risks (e.g., cost of failure) or approvals (e.g., IRB, department) required when implementing this innovation?
  6. Assess how easy or difficult it would be to adapt this innovation for other marketing courses or levels (e.g., graduate versus undergraduate).

Personal Statement: This one to two page document should describe the applicant’s teaching philosophy, key contributions to learning, etc.—all toward demonstrating innovative excellence in marketing education as related to the individual applicant.

Condensed Curriculum Vita: This should be a three page abbreviated vita including the applicant’s education, teaching experience, recent publications, major service roles, and other significant contributions.

Contact Information: Questions should be directed to the AMA Teaching and Learning SIG competition chair Elizabeth Wilson at