TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 24(2)
When Products and Brands Trade Hands: A Framework for Acquisition Success
–Casey E. Newmeyer, Vanitha Swaminathan & John Hulland [Publisher] [Google Scholar]
Employees’ Emotional Reactions to Customer Deal Requests
–Stephanie T. Gillison, William Magnus Northington & Sharon E. Beatty [Publisher] [Google Scholar]
The Collateral Damage of C2C Communications on Social Networking Sites: The Moderating Role of Firm Responsiveness and Perceived Fairness
–Mavis T. Adjei, Edward L. Nowlin & Tyson Ang [Publisher] [Google Scholar]
A Strategic Choice Theory Taxonomy of Retailers’ Strategic Orientations
–Mert Tokman, R. Glenn Richey & George D. Deitz [Publisher] [Google Scholar]
Consumer Participation in Self-Production: The Role of Control Mechanisms, Convenience Orientation, and Moral Obligation
–Huynh Thi Xuan Mai & Svein Ottar Olsen [Publisher] [Google Scholar]
Edited Platforms: Anticipating Future Consumption
–Russell Adams & Clara Downey [Publisher] [Google Scholar]
On The Dysfunctional Consequences of Salesperson Exhaustion
–Mahmoud Darrat, Guclu Atinc & Barry J. Babin [Publisher] [Google Scholar]