TOC: J Mar Theory Prac


Journal of Marketing Theory and Practice, 24(2)

When Products and Brands Trade Hands: A Framework for Acquisition Success
Casey E. Newmeyer, Vanitha Swaminathan & John Hulland [Publisher] [Google Scholar]

Employees’ Emotional Reactions to Customer Deal Requests
Stephanie T. Gillison, William Magnus Northington & Sharon E. Beatty [Publisher] [Google Scholar]

The Collateral Damage of C2C Communications on Social Networking Sites: The Moderating Role of Firm Responsiveness and Perceived Fairness
Mavis T. Adjei, Edward L. Nowlin & Tyson Ang [Publisher] [Google Scholar]

A Strategic Choice Theory Taxonomy of Retailers’ Strategic Orientations
Mert Tokman, R. Glenn Richey & George D. Deitz [Publisher] [Google Scholar]

Consumer Participation in Self-Production: The Role of Control Mechanisms, Convenience Orientation, and Moral Obligation
Huynh Thi Xuan Mai & Svein Ottar Olsen [Publisher] [Google Scholar]

Edited Platforms: Anticipating Future Consumption
Russell Adams & Clara Downey [Publisher] [Google Scholar]

On The Dysfunctional Consequences of Salesperson Exhaustion
Mahmoud Darrat, Guclu Atinc & Barry J. Babin [Publisher] [Google Scholar]