TOC: J Intl Mar


Journal of International Marketing, 24(1)

National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer
V. Kumar and Anita Pansari [Publisher] [Google Scholar]

Relationship Value: Drivers and Outcomes in International Marketing Channels
Dionysis Skarmeas, Athina Zeriti, and George Baltas [Publisher] [Google Scholar]

The Relative Advantage of Marketing over Technological Capabilities in Influencing New Product Performance: The Moderating Role of Country Institutions
Martin Eisend, Heiner Evanschitzky, and Roger J. Calantone [Publisher] [Google Scholar]

Investing in Buyer–Seller Relationships in Transitional Markets: A Market-Based Assets Perspective
Kelly Hewett and Alexander V. Krasnikov [Publisher] [Google Scholar]

A Taxonomy and Review of Positive Consumer Dispositions Toward Foreign Countries and Globalization
Fabian Bartsch, Petra Riefler, and Adamantios Diamantopoulos [Publisher] [Google Scholar]