TOC: J Fin Services Mar
Introduction
Journal of Financial Services Marketing, 21(1)
Editorial
–Tina Harrison [Publisher]
Moral intensity, moral awareness and ethical predispositions: The case of insurance fraud
–Chiharu Ishida, Woojung Chang and Steve Taylor [Publisher] [Google Scholar]
Investigating the significance of insurance and income on health service utilization across generational cohorts
–Genevieve E O’Connor [Publisher] [Google Scholar]
Optimal introductory pricing for new financial services
–Mohammad G Nejad and Sertan Kabadayi [Publisher] [Google Scholar]
Mobile nudging: Youth engagement with banking apps
–Roel Wijland, Paul Hansen and Fatima Gardezi [Publisher] [Google Scholar]
The global field of multi-family offices: An institutionalist perspective
–Carolin Decker and Knut S G Lange [Publisher] [Google Scholar]
How the Citi Olympic sponsorship strategy uses the knowledge of the elaboration likelihood model
–John A Fortunato [Publisher] [Google Scholar]