We are excited to announce the draft schedule for the 5th Annual Conference for Positive Marketing. It stands to benefit anyone — practitioner or professor — with an interest in using marketing to improve the world around them. Together we will collaborate to explore and promote marketing that "does good while doing well" — with and for marketers that create long-term value for customers, society and the firm.

Let’s break down the walls between the ivory towers of academia and the ceaseless demands of the C-suite, between righteous researchers and budding brand managers alike. Spend a day immersed in thought-provoking and exciting discussions that create bonds for future collaboration.

Topics this year include:

• Integrative justice and fair marketing
• Humanity in the C-Suite
• Joining the Pixels: How to adapt video across screens
• Using a human-centered design process to tackle the societal problem of food waste
• Exploring Co-creation and Technology Readiness through Online Learning Environments in Higher Education

Register at

https://www.eventbrite.com/e/conference-for-positive-marketing-tickets-22232448853

For more information and registration, visit

http://www.centerforpositivemarketing.org/#!conferences/c1an0

To watch sessions from the 2015 conference, visit

https://www.youtube.com/channel/UCPnjjThhc5AkLegY6IDUAZA

We look forward to working with you soon.

Regards,

Dawn Lerman, Executive Director
Luke Kachersky, Research Director?
Marcia Flicker, Communications Coordinator

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