Revisit: Positive Marketing 2016
Conference for Positive Marketing, New York City, 31 Mar-1 Apr 2016
We are excited to announce the draft schedule for the 5th Annual Conference for Positive Marketing. It stands to benefit anyone — practitioner or professor — with an interest in using marketing to improve the world around them. Together we will collaborate to explore and promote marketing that "does good while doing well" — with and for marketers that create long-term value for customers, society and the firm.
Let’s break down the walls between the ivory towers of academia and the ceaseless demands of the C-suite, between righteous researchers and budding brand managers alike. Spend a day immersed in thought-provoking and exciting discussions that create bonds for future collaboration.
Topics this year include:
- Integrative justice and fair marketing
- Humanity in the C-Suite
- Joining the Pixels: How to adapt video across screens
- Using a human-centered design process to tackle the societal problem of food waste
- Exploring Co-creation and Technology Readiness through Online Learning Environments in Higher Education
For more information and registration, visit
To watch sessions from the 2015 conference, visit
We look forward to working with you soon.
Dawn Lerman, Executive Director
Luke Kachersky, Research Director?
Marcia Flicker, Communications Coordinator