Revisit: Positive Marketing 2016


Conference for Positive Marketing, New York City, 31 Mar-1 Apr 2016

We are excited to announce the draft schedule for the 5th Annual Conference for Positive Marketing. It stands to benefit anyone — practitioner or professor — with an interest in using marketing to improve the world around them. Together we will collaborate to explore and promote marketing that "does good while doing well" — with and for marketers that create long-term value for customers, society and the firm.

Let’s break down the walls between the ivory towers of academia and the ceaseless demands of the C-suite, between righteous researchers and budding brand managers alike. Spend a day immersed in thought-provoking and exciting discussions that create bonds for future collaboration.

Topics this year include:

  • Integrative justice and fair marketing
  • Humanity in the C-Suite
  • Joining the Pixels: How to adapt video across screens
  • Using a human-centered design process to tackle the societal problem of food waste
  • Exploring Co-creation and Technology Readiness through Online Learning Environments in Higher Education

Register at

For more information and registration, visit!conferences/c1an0

To watch sessions from the 2015 conference, visit

We look forward to working with you soon.


Dawn Lerman, Executive Director
Luke Kachersky, Research Director?
Marcia Flicker, Communications Coordinator