50 Years of Marketing Research


Emerald is offering free access to a set of articles in honor of the 50th year of the European Journal of Marketing and other anniversaries







Celebrating 50 years of Emerald marketing research to date

This year, the European Journal of Marketing celebrates its 50th year of publication along with a host of other journals from Emerald’s marketing collection, all of which have significant anniversaries in 2016.

To help us celebrate:-

  • We are giving away free access to influential articles from the 8 anniversary titles
  • We have an interview with Editor and Regional Editors from the Journal of Fashion Marketing and Management who are discussing the accomplishments of the journal over the last 20 years and their thoughts on it
  • We have a timeline of how Emerald’s marketing collection has grown over the last 50 years

To find out more, click here.

Kind Regards

Richard Whitfield Senior Publisher

Free access to influential articles from our anniversary journals within the Marketing collection (expires end of April 2016)

European Journal of Marketing
Article: Marketing artistic careers: Pablo Picasso as brand manager

Journal of Services Marketing
Article: Linking IMO with employees’ fit with their environment and reciprocal behaviours towards the firm

Journal of Product & Brand Management
Article: Consumer engagement with self-expressive brands: brand love and WOM outcomes

Journal of Fashion Marketing and Management
Article: Management of luxury brand: dimensions and sub-variables from a case study of LVMH

Journal of Communication Management
Article: How publics react to crisis communication efforts : Comparing crisis response reactions across sub-arenas

Journal of Research in Interactive Marketing
Article: Consumer – brand engagement on Facebook: liking and commenting behaviors

International Journal of Pharmaceutical and Healthcare Marketing
Article: Impact of celebrity endorsements in disease-specific direct-to-consumer (DTC) advertisements: An elaboration likelihood model approach

The IMP Journal
Article: Service innovations enabled by the “internet of things”

To access any of the above articles please click here.