Don Lehmann Award


AMA Marketing Research SIG calls for nominations for its 2016 Don Lehmann Award; Deadline 15 Apr 2016

Call For Nominations: 2016 AMA-MRSIG Don Lehmann Award

The Marketing Research SIG of the American Marketing Association is seeking nominations for the 2016 Don Lehmann Award. This award, established in 1997, honors the Best

Dissertation-based article recently published in the Journal of Marketing or Journal of Marketing Research. This annual award is chosen by the awards committee of the MRSIG.

We invite you to nominate yourself or any marketing scholar whose dissertation-based article was published in JM or JMR in calendar years 2014 or 2015. Please send a nomination letter not exceeding 250 words with a brief outline of the marketing research contribution, along with the dissertation author’s name, address, phone numbers, e-mail address, and full citation by April 15, 2016 to Rajkumar Venkatesan (

Each year an awards committee selected from the pool of current and past MR SIG officers, past winners of the Lehmann award, past JM and JMR editors, and at large quantitative research scholars will be formed to select the winners. This award will be presented in August at the 2016 Summer Educators’ Conference, Atlanta.

Rajkumar Venkatesan
Bank of America Research
Professor of Business Administration
Darden Graduate School of Business
Univeristy of Virginia