TOC: Psych Mar


Psychology & Marketing, 33(4)

Marketing Relationships in the New Millennium B2B Sector
Nelson Oly Ndubisi and Rajan Nataraajan [Publisher] [Google Scholar]

B2B: A Paradigm Shift from Economic Exchange to Behavioral Theory: A Quest for Better Explanations and Predictions
Peter LaPlaca and Rui Vinhas da Silva [Publisher] [Google Scholar]

Relational Governance Mechanisms and Uncertainties in Nonownership Services
Nelson Oly Ndubisi, Michael Ehret and Jochen Wirtz [Publisher] [Google Scholar]

The Psychology of Co-Branding Alliances: The Business-to-Business Relationship Outcomes of Role Stress
Robert Dahlstrom and Arne Nygaard [Publisher] [Google Scholar]

The Use of Procedural Fairness in Electronic Reverse Auctions to Enhance Relationship Quality
Steve Muylle and Willem Standaert [Publisher] [Google Scholar]

Relationship Quality in Business to Business Relationships—Reviewing the Current Literatures and Proposing a New Measurement Model
Zhizhong Jiang, Eric Shiu, Stephan Henneberg and Peter Naude [Publisher] [Google Scholar]