TOC: Health Mar Quart


Health Marketing Quarterly, 33(1)

Willingness to pay for midwife-endorsed product: An Australian best–worst study
Ville Lahtinen, Sharyn Rundle-Thiele & Jannie Mia Adamsen [Publisher] [Google Scholar]

Hybrids do it better: Lessons from websites of hybrid organizations in modern health movements
Katie Margavio Striley & Kimberly Field-Springer [Publisher] [Google Scholar]

How much segmentation is needed in the health care marketplace? An exploratory study of HMO and non-HMO customers
Dennis H. Tootelian, Andrey Mikhailitchenko, Cindy Holst & Ralph M. Gaedeke [Publisher] [Google Scholar]

Care provider perspectives on medical travel: A three-country study of destination hospitals
Andrew N. Garman, Tricia J. Johnson, Elizabeth B. Lynch & Siriporn Satjapot [Publisher] [Google Scholar]

Quantitative comparison of measurements of urgent care service quality
Hong Qin, Victor Prybutok & Gayle Prybutok [Publisher] [Google Scholar]

Perception of acupuncture among users and nonusers: A qualitative study
Kara Chan, Judy Yuen-man Siu & Timothy K. F. Fung [Publisher] [Google Scholar]