|
Temple University Fox Business School Global Center for Big Data in Mobile Analytics
|
in cooperation with
|
The Chinese University of Hong Kong, CUHK Business School
|
|
Present
|
|
2016 Greater-China Conference on Mobile Big Data Marketing
The Chinese University of Hong Kong, CUHK Business School
Hong Kong, June 13-14, 2016
http://www.bschool.cuhk.edu.hk/mkt/bigdata2016
In China, Alibaba reaped $14.3 billion in sales during the Singles’ Day, and 69% of purchases came from mobile devices. Over 1 billion Chinese customers are using mobile payment and other digital services through Alipay and WeChat. These digital technologies have enabled consumers to discover, research, engage, and purchase products in store aisles, out-and-about in the street, and now at home or office. Over 3.6 billion people worldwide are deeply engaged with smartphone devices and Internet-of-things (IoT). Almost 75% of Facebook’s and 70% of Twitter’s advertising revenues now come from mobile. By 2016, such seamless and hassle-free digital experience with just a tap of a finger will influence $2.2 trillion in brick-and-mortar sales. This conference will explore how mobile technologies and connected smart IoT devices affect consumer behavior, advertising, promotions, marketing ROI, and omni-channel targeting. Topics may include examples listed in below or other related ones.
Quant track
· Analytics with geofencing, geo-conquesting, geo-tagging big data
· Structural and machine learning models for geo-social Facebook, WeChat, Line mobile data
· Smartphone app services and in-app advertising, real-time personalization and recommendations
· Mobile online to offline/offline to online (OTO) customer purchase decision making
· Mobile social networks and social commerce
Behavioral track
· Balancing privacy, security, and personalization in mobile-powered customer journey
· Smartphone user attention, addiction, empathy, self-control, esteem, regulation, identity
· Psychology of mobile social networks: rumors, sharing, behavioral networks, advertising in mobile networks
· Psychology principles for mobile social media success, social capital, tie strength, engagement and attention
· Testing unobservable and dynamic user behavior with population-scale mobile experiments
Featured keynote Speakers: Pradeep Chintagunta (Chicago), Dominique Hanssens (UCLA),
Anindya Ghose (NYU), Xueming Luo (Temple), Harikesh Nair (Stanford), K Sudhir (Yale)
Conference dates: June 13-14, 2016
(paper presentations in the afternoon of June 13, keynote speeches and panel in the morning of June 14, and industry talks and panel in the afternoon of June 14)
Submission logistics:
Submit an abstract or PPT slides to BigDataMarketingConf@gmail.com and cc luoxm@temple.edu and cuhk.mkt.2016@gmail.com by March 21, 2016.
Acceptance notification date: March 31, 2016 (Acceptance of submission requires one coauthor to register and present at the conference)
Conference Chairs: Xueming Luo (Temple) and Jianmin Jia (CUHK)
Organizing Committee Chairs: Mandy Hu (CUHK) and Nathan Fong and Yuchi Zhang (Temple)
For questions, please email to cuhk.mkt.2016@gmail.com
Cosponsored by:
 
|
