Co-Editors at JMR


Sachin Gupta and Rebecca W. Hamilton will join JMR as Co-Editors under the Editor-in-Chief, Rajdeep Grewal







Journal of Marketing Research: Co-Editors and Transition

I am pleased to inform that Sachin Gupta (Cornell University) and Rebecca W. Hamilton (Georgetown University) have accepted my invitation to serve as Co-Editors of the Journal of Marketing Research.

As the Co-Editor team, we will maintain the review process currently in place at JMR. Once submitted, a manuscript will be assigned to one of the three Co-Editors (Rajdeep Grewal, Sachin Gupta, or Rebecca W. Hamilton) based on its domain and the workload of the Co-Editors. The designated Co-Editor will then process the manuscript (desk reject or assign an AE and reviewers, decide on the disposition of the paper with input from reviewers and AE, and correspond with authors).

In accordance with the AMA publication policies concerning transfer of editorial responsibilities, the transition dates are as follows:

  • 15 April 2016: Incoming Co-Editors assume responsibility for processing of new manuscript submissions.
  • 01 July 2016: Incoming Co-Editors assume responsibility for processing of all manuscripts.

The incoming Co-Editors will process all revisions-in-process starting July 1. When possible, they will keep the same AE and reviewers for revisions-in-process. When necessary, the new Co-Editors will consult the outgoing Co-Editors regarding revisions-in-process.

Please feel free to contact me if you have any questions (

Rajdeep Grewal
Editor-in-Chief Designate, Journal of Marketing Research
Townsend Family Distinguished Professor
University of North Carolina, Chapel Hill, NC.