Alliteration Alters: Phonetic Overlap in Promotional Messages Influences Evaluations and Choice
–Derick F. Davis, Rajesh Bagchi, Lauren G. Block [Publisher] [Google Scholar]

The Out-of-Stock (OOS) Effect on Choice Shares of Available Options
–Yunhui Huang, Y. Charles Zhang [Publisher] [Google Scholar]

Identifying Demand Effects in a Large Network of Product Categories
–Sarah Gelper, Ines Wilms, Christophe Croux [Publisher] [Google Scholar]

Saving on Discounts through Accurate Sensing – Salespeople’s Estimations of Customer Price Importance and Their Effects on Negotiation Success
–Sascha Alavi, Jan Wieseke, Jan H. Guba [Publisher] [Google Scholar]

Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale?
–Henrik Hagtvedt, Vanessa M. Patrick [Publisher] [Google Scholar]

Impact of Healthy Alternatives on Consumer Choice: A Balancing Act
–Minakshi Trivedi, Karthik Sridhar, Ashish Kumar [Publisher] [Google Scholar]

Music Congruity Effects on Product Memory, Perception, and Choice
–Adrian C. North, Lorraine P. Sheridan, Charles S. Areni [Publisher] [Google Scholar]

Measuring the Impact of Price Guarantees on Bidding in Consumer Online Auctions
–Ernan Haruvy, Peter T.L. Popkowski Leszczyc [Publisher] [Google Scholar]

Unit Pricing Increases Price Sensitivity Even When Products are of Identical Size
–Jun Yao, Harmen Oppewal [Publisher] [Google Scholar]

Research Note

Do Digital Displays Enhance Sales? Role of Retail Format and Message Content
–Anne L. Roggeveen, Jens Nordfält, Dhruv Grewal [Publisher] [Google Scholar]

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