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Segmenting initial fans of a new team: A taxonomy of sport early adopters
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The values and motivations behind sustainable fashion consumption
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Effects of different packages on food product contagion: The moderating roles of mood states and product-related information
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Your ethnic model speaks to the culturally connected: Differential effects of model ethnicity in advertisements and the role of cultural self-construal
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Are humans rational? Exploring factors influencing impulse buying intention and continuous impulse buying intention
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