TOC: J Con Behaviour


Journal of Consumer Behaviour, 15(2)

Salad = success and fries = failure? Conceptualizing and assessing self-control outcome measures in food decision-making research
Kelly Haws, Scott Davis and Utpal Dholakia [Publisher] [Google Scholar]

Effects of perceptual and conceptual similarities on consumers’ evaluations of copycat brand names
Yao Qin, Na Wen and Wenyu Dou [Publisher] [Google Scholar]

The interplay of emotions, elaboration, and ambivalence on attitude–behavior consistency
Hongyan Jiang, Jianping Liang, Haizhong Wang and Peizhen Sun [Publisher] [Google Scholar]

Segmenting initial fans of a new team: A taxonomy of sport early adopters
Heath McDonald, Civilai Leckie, Adam Karg, Nives Zubcevic-Basic and Daniel Lock [Publisher] [Google Scholar]

The values and motivations behind sustainable fashion consumption
Louise Lundblad and Iain A. Davies [Publisher] [Google Scholar]

Effects of different packages on food product contagion: The moderating roles of mood states and product-related information
Chien-Huang Lin and Li-Chin Shih [Publisher] [Google Scholar]

Your ethnic model speaks to the culturally connected: Differential effects of model ethnicity in advertisements and the role of cultural self-construal
Ozlem Hesapci, Ezgi Merdin and Vehbi Gorgulu [Publisher] [Google Scholar]

Are humans rational? Exploring factors influencing impulse buying intention and continuous impulse buying intention
Yi-Fen Chen and Ruo-Yu Wang [Publisher] [Google Scholar]