Revisit: The Mystique of Luxury Brands


Shanghai, 12-13 May 2016; Deadline now 15 Mar

Call for Papers for the Mystique of Luxury Brands Conference 2016

12th – 13th May 2016

Venue: The Majesty Plaza, Shanghai, China

Hosted by:

Luxury Branding Research Cluster and Asia Business Centre

Curtin University

This conference aims to provide a platform for academics and industry professionals within the luxury industry to collaborate and present their research. The first day will focus on industry keynotes and a networking lunch. The second day will predominantly be academic presentations followed by a Gala Dinner to award the Best Papers of the conference.

Topics relevant (but not limited) to the conference include the following:

  • Luxury Branding Management
  • Luxury Brands and the Digital Age
  • Genuine and Counterfeit Luxury Brands
  • Sustainability and Luxury Brands
  • Premium, Prestige and Masstige Brands
  • Luxury Retailing and Management
  • Fashion Marketing and Luxury Brand
  • Brand Extensions of Luxury Brand
  • Global Challenges of Luxury Brands
  • Communicating Luxury Brands

Manuscript Submission:

Authors may submit a full paper or an extended abstract. All papers will subject to a double blind peer review. Papers should be submitted to by 1 Mar 2016.

Invitation to JBR Special Issue:

All papers accepted and presented at the conference will be considered for publication in a special issue of the Journal of Business Research.

Conference Fees:

The conference will be free for all attending authors. It is a condition of acceptance of the paper that at least one of the authors must attend the conference and present the paper. However, no author may present more than two papers.

Key Dates:

  • Submission of full papers and extended abstracts: 15 Mar 2016
  • Final Acceptance of papers: 1 Apr 2016
  • Registration of Conference: 15 Apr 2016