J China Mar


The Journal of China Marketing will now be published by Cambridge Scholars

Dear colleagues,

The Journal of China Marketing, a biannual journal which was published by the North American Business Press, is currently published by the Cambridge Scholars Publishing.

The journal is accepting manuscripts for publication now. The journal is a double-blind peer reviewed referral journal that aims to establish a global forum for practitioners and academicians from diverse disciplines to share and exchange their thoughts about marketing related to China.

Our journal seeks articles written by business leaders, policy analysts, and researchers from any disciplines. The articles can be purely conceptual or report research results based on rigorous quantitative and/or qualitative analyses. We publish research articles, case studies, literature reviews, and commentaries. Topics of interests include, but are not limited to:

  • present and future of marketing in China in general,
  • consumer behavior,
  • consumer culture,
  • global marketing strategy,
  • competitive strategy,
  • market segmentation,
  • product strategy,
  • pricing strategy,
  • marketing communication strategy,
  • social media strategy,
  • distribution strategy,
  • retailing,
  • multi-channel marketing,
  • e-commerce,
  • direct marketing,
  • customer relationship management,
  • brand management,
  • strategic alliance/partnership,
  • business ethics,
  • corporate social responsibility,
  • legal compliance, and
  • marketing education.

Manuscripts should be between 5,000 and 12,000 words in length. This includes all text including references and appendices. Please allow 500 words for a table or figure. For detailed author guidelines, please visit:


Please submit your manuscripts to Dr. Robert Guang Tian (gtian@stu.edu.cn).

More information available from gtian@stu.edu.cn or tshi@nwmissouri.edu