TOC: J Interactive Mar


Journal of Interactive Marketing, 33

Publishing in the Journal of Interactive Marketing
Brian T. Ratchford [Publisher] [Google Scholar]

Channel Choice in the 21st Century: The Hidden Role of Distribution Services
Roger R. Betancourt, Raquel Chocarro, Monica Cortiñas, Margarita Elorz, Jose Miguel Mugica [Publisher] [Google Scholar]

The Psychological Mechanism of Brand Co-creation Engagement
Sara H. Hsieh, Aihwa Chang [Publisher] [Google Scholar]

Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism
Stefan F. Bernritter, Peeter W.J. Verlegh, Edith G. Smit [Publisher] [Google Scholar]

The Impact of User Review Volume on Consumers’ Willingness-to-Pay: A Consumer Uncertainty Perspective
Yinglu Wu, Jianan Wu [Publisher] [Google Scholar]

Is the Daily Deal Social Shopping?: An Empirical Analysis of Customer Panel Data
Minjae Song, Eunho Park, Byungjoon Yoo, Seongmin Jeon [Publisher] [Google Scholar]