Twitter Matters at JAMS


The ERB voted Hennig-Thurau, Wiertz and Feldhaus (2015) the 2015 Best Paper in J Acad Mar Sci

Each year, the Journal of the Academy of Marketing Science selects a paper published in the preceding year to receive the Sheth Foundation Best Paper Award. Based on a shortlist selected by the Area Editors of the top 5 papers published in JAMS in 2015, the journal’s Editorial Review Board voted to present the paper "Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies" with this best paper award for Volume 43 of JAMS. The paper is available at

The finalists for the award included:

The full archive of papers published in 2015 can be accessed at, and links to the individual finalist papers are included above.