Bearden Award Winner
Tracey Swartz won the Southeast Marketing Symposium William O. Bearden Award
The 2016 Southeast Marketing Symposium William O. Bearden award winners were recently announced at Mississippi State University. The winner received a plaque and a $500 award and the runner-up received a plaque and $250.
Winner – Tracey Swartz (University of South Carolina) for her paper entitled “Duration of Chief Marketing Officers and Firm Performance: Does the CEO-CMO Relationship Matter?”
Runner-Up – Amaradri Mukherjee (University of Arkansas) for his paper entitled “Release Day Price $299; Pre-Order Price $199: Price Promotion for a Pre-Ordered Product and the Moderating Role of Time of Release”