Hello Charlie,

The 2016 Southeast Marketing Symposium William O. Bearden award winners were recently announced at Mississippi State University. The winner received a plaque and a $500 award and the runner-up received a plaque and $250.

Winner – Tracey Swartz (University of South Carolina) for her paper entitled “Duration of Chief Marketing Officers and Firm Performance: Does the CEO-CMO Relationship Matter?”

Runner-Up – Amaradri Mukherjee (University of Arkansas) for his paper entitled “Release Day Price $299; Pre-Order Price $199: Price Promotion for a Pre-Ordered Product and the Moderating Role of Time of Release”