TOC: J Intl Con Mar


Journal of International Consumer Marketing, 28(2)

Arts Consumption, Customer Satisfaction and Personal Well-Being: A Study of Performing Arts in Hong Kong
Noel Yee-Man Siu, Ho-Yan Kwan, Tracy Jun-Feng Zhang & Candy Ka-Yan Ho [Publisher] [Google Scholar]

Design and a Deep Customer Insight Approach to Innovation
Rebecca Price & Cara Wrigley [Publisher] [Google Scholar]

Exploring the Literal Effect of COO for a New Brand: A Conjoint Analysis Approach
Merve Coskun & Sebnem Burnaz [Publisher] [Google Scholar]

Applying the Animosity Model in Foreign Product Purchases: Evidence from an Emerging Nation
M. Sadiq Sohail & Robert A. Opoku [Publisher] [Google Scholar]

Professional Women’s Fashionable Clothing Decisions in Bangkok and New York City
Rujirutana Mandhachitara & Thinada Piamphongsant [Publisher] [Google Scholar]

Book Review

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
Abhijit Roy [Publisher]