Arts Consumption, Customer Satisfaction and Personal Well-Being: A Study of Performing Arts in Hong Kong
–Noel Yee-Man Siu, Ho-Yan Kwan, Tracy Jun-Feng Zhang & Candy Ka-Yan Ho [Publisher] [Google Scholar]

Design and a Deep Customer Insight Approach to Innovation
–Rebecca Price & Cara Wrigley [Publisher] [Google Scholar]

Exploring the Literal Effect of COO for a New Brand: A Conjoint Analysis Approach
–Merve Coskun & Sebnem Burnaz [Publisher] [Google Scholar]

Applying the Animosity Model in Foreign Product Purchases: Evidence from an Emerging Nation
–M. Sadiq Sohail & Robert A. Opoku [Publisher] [Google Scholar]

Professional Women’s Fashionable Clothing Decisions in Bangkok and New York City
–Rujirutana Mandhachitara & Thinada Piamphongsant [Publisher] [Google Scholar]

Book Review

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
–Abhijit Roy [Publisher]

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