TOC: Mar Theory


Marketing Theory, 16(1)

Peeking behind the mask of the prosumer: Theorizing the organization of consumptive and productive practice moments
Benjamin J. Hartmann [Publisher] [Google Scholar]

The ideology of the ethical consumption gap
Michal Jemma Carrington, Detlev Zwick, and Benjamin Neville [Publisher] [Google Scholar]

‘So much choice and no choice at all’: A socio-psychoanalytic interpretation of consumerism as a source of pollution
Elizabeth Nixon and Yiannis Gabriel [Publisher] [Google Scholar]

Beyond the couch: Psychoanalytic consumer character readings into narcissism and denial
Georgios Patsiaouras, James A. Fitchett, and Andrea Davies [Publisher] [Google Scholar]

Mutuality: Critique and substitute for Belk?s ?sharing?
Eric J. Arnould and Alexander S. Rose [Publisher] [Google Scholar]

Transforming from the goods to the service-dominant logic
Per Skålén and Bo Edvardsson [Publisher] [Google Scholar]

Digital work: Self-branding and social capital in the freelance knowledge economy
Alessandro Gandini [Publisher] [Google Scholar]