TOC: Mar Sci


Marketing Science, 35(1)

Will a Fat Tax Work?
Khan Romana, Misra Kanishka, Singh Vishal [Publisher] [Google Scholar]

Estimation of Beauty Contest Auctions
Yoganarasimhan Hema [Publisher] [Google Scholar]

The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes
Wang Yanwen, Lewis Michael, Singh Vishal [Publisher] [Google Scholar]

Impact of Competition on Product Decisions: Movie Choices of Exhibitors
Orhun A. Yesim, Venkataraman Sriram, Chintagunta Pradeep K. [Publisher] [Google Scholar]

The Strategic Role of Exchange Promotions
Desai Preyas S., Purohit Devavrat, Zhou Bo [Publisher] [Google Scholar]

Lowering Customer Evaluation Costs, Product Differentiation, and Price Competition
Jing Bing [Publisher] [Google Scholar]

Turf Wars: Product Line Strategies in Competitive Markets
Joshi Yogesh V., Reibstein David J., Zhang Z. John [Publisher] [Google Scholar]

The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
Lovett Mitchell J., Staelin Richard [Publisher] [Google Scholar]

The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs
Ching Andrew T., Clark Robert, Horstmann Ignatius, Lim Hyunwoo [Publisher] [Google Scholar]

An Analysis and Visualization Methodology for Identifying and Testing Market Structure
France Stephen L., Ghose Sanjoy [Publisher] [Google Scholar]