TOC: J Promo Man


Journal of Promotion Management, 22(1)

Morality Shifting: How Consumer Preferences Influence Moral Judgments of Corporate Misconduct
Robert Lewis, Ronald Anderson & Kathrynn Pounders [Publisher] [Google Scholar]

Advertising Implications of Millennials’ Motives and Device-Platform Consideration Sets: An Exploratory Study
W. Wossen Kassaye & Alexandra Hutto [Publisher] [Google Scholar]

Conceptualization of Brand Experience in an Event Marketing Context
Wondwesen Tafesse [Publisher] [Google Scholar]

Understanding Green Advertising Attitude and Behavioral Intention: An Application of the Health Belief Model
Hye Jin Yoon & Yeo Jung Kim [Publisher] [Google Scholar]

Promoting Products Through Volume Discount: Evidence from Malaysia
Mohammad Iranmanesh, K. Jayaraman, Brian Charles Imrie & Suhaiza Zailani [Publisher] [Google Scholar]

Effect of Message Interactivity on Product Attitudes and Purchase Intentions
Holly K. Ott, Michail Vafeiadis, Sushma Kumble & T. Franklin Waddell [Publisher] [Google Scholar]

An Exploratory Content Analysis of Product Placement in Top Grossing Films
Fanny Fong Yee Chan [Publisher] [Google Scholar]

Promoting Giving Campaigns in University Websites: A Cross-cultural Comparison between the United States and South Korea
Yeojin Kim, Hyuksoo Kim, Doohwang Lee & Jungsun Ahn [Publisher] [Google Scholar]

Relationship between Personal Technology Use and the Donor/Volunteer: A Parasocial Approach
Geah Pressrove & Carol J. Pardun [Publisher] [Google Scholar]

Impact of Advertising Model’s Body Size on Perceived Product Quality: Category-Based Induction Approach
Hyuksoo Kim & Steve H. Sohn [Publisher] [Google Scholar]

Segmenting Markets Along Multiple Dimensions of Luxury Value: The Case of India
R. K. Srivastava, Sandeep Bhanot & R. Srinivasan [Publisher] [Google Scholar]