TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 44(2)
http://link.springer.com/journal/11747/44/2
Investigations of sales representatives’ valuation of options
Leff Bonney, Christopher R. Plouffe & Michael Brady
Do customized service packages impede value capture in industrial markets?
Michael Steiner, Andreas Eggert, Wolfgang Ulaga & Klaus Backhaus
Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities
Gaia Rubera, Deepa Chandrasekaran & Andrea Ordanini
Understanding and resolving major contractual breaches in buyer–seller relationships: a grounded theory approach
Jeff S. Johnson & Ravipreet S. Sohi
Does relationship marketing matter in online retailing? A meta-analytic approach
Varsha Verma, Dheeraj Sharma & Jagdish Sheth
Customer win-back: the role of attributions and perceptions in customers’ willingness to return
Doreén Pick, Jacquelyn S. Thomas, Sebastian Tillmanns & Manfred Krafft
Overbidding in electronic auctions: factors influencing the propensity to overbid and the magnitude of overbidding
Cong Feng, Scott Fay & K. Sivakumar
Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns
Liwu Hsu, Susan Fournier & Shuba Srinivasan