ATAR New Product Forecasting – New Website

This is a free website designed to help marketing students understand and construct sales and profit forecasts for new products using the ATAR model.

The website has around 30 pages of information, as well as a free downloadable Excel ATAR forecasting template – which is very easy to use.

It can be found at www.atar4marketing.com

Hopefully it will be of some benefit to students studying new products marketing. Any questions/comments, please contact me at my University of Sydney email: geoffrey.fripp@sydney.edu.au

Geoff Fripp

 

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