Rich Lutz Awarded


Richard Lutz will receive the 2016 AMA CBSIG Lifetime Achievement Award


2016 AMA CBSIG Lifetime Achievement Award

The Consumer Behavior Special Interest Group (CBSIG) of the American Marketing Association (AMA) is pleased to announce Richard Lutz as the recipient of the 2016 CBSIG Lifetime Achievement Award. The award honors a marketing scholar who has contributed significantly to the field of consumer behavior. Additionally, recipients should show a strong affiliation with AMA via publishing in AMA outlets and serving in AMA leadership roles.

Rich is the J.C. Penney Professor of Marketing at the University of Florida. Among Rich’s many accomplishments include being honored with the 2010 AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award, being selected as an AMA Fellow in 2015, serving as editor of Journal of Consumer Research (1988-1990), and serving as president of the Association for Consumer Research (1988). Rich’s involvement with AMA is also noteworthy. He has published seven articles in Journal of Marketing and four articles in Journal of Marketing Research. He has been a continuous AMA member since 1967. During that time, he was awarded the 1974 AMA Doctoral Dissertation Award and has served as the 1985 AMA Winter Educators Conference Co-chair, the 1990 Sheth-AMA Doctoral Consortium Co-chair, and as the AMA Vice President of Publications (2008-2011), among many other AMA responsibilities.

Rich will be honored at the CBSIG reception of 2016 AMA Winter Marketing Academic Conference in Las Vegas. The reception will take place from 5:00 – 6:00 p.m. on Saturday, February 27 at Caesars Palace Las Vegas.

The CBSIG Leadership Team:

Kate Pounders, Lynn Kahle, Kirk Plannger, Linda Tuncay, Julie Guidry Moulard, Shannon Rinaldo, and Yan Meng.