The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) announces the annual call for nominations for the Charles Coolidge Parlin Marketing Research Award. Established as a memorial to Charles Coolidge Parlin, who is recognized as a founder of marketing research, The Parlin Award is today a preeminent national honor. The Parlin board is currently accepting nominees in the academician category in the field of marketing research who have demonstrated outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time. Please visit AMAF’s website at

http://www.themarketingfoundation.org/parlin.html

to learn more about the award criteria and evaluation criteria.

As part of the final award selection, the nominee must be available to accept the award at the 2016 AMA Advanced Research Techniques Forum (ART Forum), which is held from June 26 – June 29, 2016 in Boston, MA. Please submit your nomination by March 18, 2016.