Cluster Analysis


Geoff Fripp offers a free Web site on cluster analysis for marketing designed to help students

Cluster Analysis for Marketing – New Website

This is a free website designed to help marketing students understand how to use consumer data to create market segments via cluster analysis.

The website has around 35 pages of information, as well as a free downloadable Excel cluster analysis template – which is very easy to use.

It can be found at

Hopefully it will be of some benefit to students studying market segmentation, marketing metrics and/or market research services marketing. Any questions/comments, please contact me at my University of Sydney email:

Geoff Fripp