TOC: J Macromar


Journal of Macromarketing, 36(1)

All Along the Watchtower
Terrence H. W

In this Issue
Mark Peterson [Publisher]

Introduction to the Special Issue on Research Methodologies for Macromarketing: Macromarketing Research; It’s Not Rocket Science – It’s Much Harder
Ben Wooliscroft [Publisher] [Google Scholar]

Grounded Theory as a Macromarketing Methodology: Critical Insights from Researching the Marketing Dynamics of Fairtrade Towns
Anthony Samuel and Ken Peattie [Publisher] [Google Scholar]

Involvement and Detachment: The Application of Figurational Sociology Methodologies in Consumer Research and Macromarketing
Gary Sinclair [Publisher] [Google Scholar]

Exploring the Shaping of Markets through Controversies: Methodological Propositions for Macromarketing Studies
Vivien Blanchet and Colette Depeyre [Publisher] [Google Scholar]

Investigating Chrematistics in Marketing Systems: A Research Framework
Djavlonbek Kadirov, Richard J. Varey, and Sally Wolfenden [Publisher] [Google Scholar]

Assessing Perceptions of the Integrative Justice Model Propositions: A Critical Step Toward Operationalizing a Macro Model
Tina M. Facca-Miess and Nicholas J. C. Santos [Publisher] [Google Scholar]

Assessing the Value of a Societal-Level Sustainability Index for Macromarketing Research
Travis Jody Simkins and Mark Peterson [Publisher] [Google Scholar]

A Bayesian Network Analysis of Ethical Behavior
Ahmet Ekici and Sule Onsel Ekici [Publisher] [Google Scholar]

Book and Media Review: Strategic Social Marketing
Ann-Marie Kennedy [Publisher]