The Rise of Late Adopters in Marketing and Innovation

Call for Proposals and Cooperation

Sara F. Jahanmir (Nova SBE, MIT) and Luis Filipe Lages (Nova SBE) are inviting colleagues to join a new stream of research on the topic of laggards and late adopters, featured in The Wall Street Journal this week.

Scholars interested in advancing this innovative topic with us are invited to share their proposals for collaboration. We are also happy to provide support to those interested in addressing this topic in Marketing, NPD and Innovation courses, as well as R&D projects.

We are looking forward to further exploring this path with you.

For more information, please contact: jahanmir@mit.edu